A Year in Review


I started this column wanting to highlight how people can have an impact or create positive
change, find personal meaning, and sometimes even make money doing it. I hoped to spotlight
new and existing opportunities to benefit our community—what’s out there and what can be
done to achieve these goals, who is doing it and what we can learn. I wanted to address
individual change as well as community change. I hoped to introduce and discuss innovative
processes and new tools to balance individual fulfillment and capital needs in the world of
“causes,” plus share impact investing avenues and other ways to influence/create change.
I wanted to start with our own community because, in my opinion, with our society’s financial
and political problems, change now has to happen from the bottom up. Real change is deeply
personal. Built on clarity and trust, it depends on strong relationships. But it also depends on
innovation of new social, psychological, organizational, and economic methods.
Well, we certainly have done better than I had envisioned.

Discovering What Matters has experienced enormous growth in a year
We are reaching a large and ever-increasing number of people since establishing this column in
October of 2018. We are now on LinkedIn, Facebook, and Twitter, and our columns have been
distributed through the Non-Profit Resource Network, the column on John Steed was sent to the
board of the Community Environmental Council, and the interview with Ron Gallo was
highlighted by the Santa Barbara Foundation. We also have an informative blog at
https://discoveringwhatmatters.org/. Finally, the number of people on our email list has grown
quite large.

A time for reflection
Through the diverse topics in this column, we presented an example of how impact investing
expands philanthropy’s effectiveness with an example of an impact investment that creates great
return and great benefit to Santa Barbara and beyond.

We discussed money and what it means to us and how the thoughtless pursuit of it can make us
We addressed the needs of the non-profits by explaining that many non-profits can find
alternative funding that can make them more sustainable.
We looked at the problem of betrayal which seems to trouble everyone’s experience.
We discussed passion which so many pursue without finding it, and put a spotlight on how to
find it.
We shared how Sustainable Change Alliance member Jonathan Gartner found meaning in his
third age through impact investing in our community.
We presented a heroine’s journey by telling the tale of Laura Francis and how her values and
dedication to our oceans through impact investing came about.
We gave the example of Tom Washing and what makes a person great.
We presented an interview with Ron Gallo who, through his life story, taught us about what
motivates a person to dedicate his life to helping others.
Our interview with John Steed documented the enormous challenge that climate change presents
and what we can do locally.
And, finally, Amy Cooper of Plum Goods Store showed us why retailing in Santa Barbara is a
problem and what needs to happen to solve it.
Yes, it has been quite a year!

I hope that our many readers will continue their interest in our efforts for change, that they will
tell their friends about us, and that more people will visit our blog and share comments about the

For example, this from one of our readers regarding the column “Leadership Vacuum”: “Amy is
100% correct. I took photos in 2017 of all the State St vacancies facing the street in the four-
block core and it was staggering. I sent them to the Council and met with people. One thing not
mentioned is that the design of the public/private structure of many of the organizations that
could clearly address our biggest challenges tie the hands of those who could make big changes.
Our inability to make sensible decisions to address mental health and public decency is based in
a long history of over-tolerance that needs some serious rethinking, if for nothing else to help
those in need. Our system of unnecessary regs (some are) stops innovation and evolution to new
models. More on any of this upon request. I have a lot to say about it.”

And here is another.

Peter. Thanks for your interview with Amy. I hope you continue to follow-up on this important
issue of revitalizing downtown.

We would love to hear your views as well on our blog. As we move forward, we will continue the conversation about how community, change and capital can work together with a goal of having a positive and sustainable impact on pressing
social, economic, and environmental issues. Thank you for your support throughout 2019 and I hope everyone has a wonderful year in 2020.

I welcome all questions and comments and can be reached at pbrill@dwmblog.com.

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